GET OBSESSED
TV, OOH, Digital
INSIGHT: Chicagoans are Obsessed with Portillo’s
CHALLENGE: Convince people in new markets that they should be too
SOLUTION: Use Portillo’s fanatics as brand ambassadors
RESULTS: 30% sales increase in Minneapolis Portillo’s stores
OUTDOOR
The quotes worked well on outdoor boards along with delish food photos.
SOCIAL CONTENT
Sr. Copywriter: Hannah Hines | Director: Leroy Koetz