#UNSCREWIT

Digital, Social, Influencer

INSIGHT: Life can be screwed up for Millennials.

CHALLENGE: Break through the crowded wine category and connect with Millennial Women in the digital space.

SOLUTION: Digital, social and influencer campaign with bold graphics and relatable headlines, reminding our target
that sometimes the best way to handle life is to unscrew a bottle of Moscato and pour a glass. Or two.

CD: Megan Coughlin | Sr. Copywriter: Claire Randall | Art Director: Amber Greeson

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INFLUENCER