CCRM x FAVORITE DAUGHTER

SITUATION:
1 out of 6 people struggle with infertility, and in a divisive political climate, many who are impacted fear that
their reproductive freedoms will be taken away.

SOLUTION:
Collab with fashion brand Favorite Daughter to create the ‘IVF, Baby’ Tshirt with 100% of proceeds going to Resolve: The National Infertility Association. Program included social, influencer gifting and paid digital.

RESULTS:
Tshirt launch sold out within 48 hours // 1,000,000+ organic views of social announcement post
Earned media coverage: People Magazine, NYT Style